Our Beauty Philosophy

At RioCosmetics, we believe beauty should be authentic, sustainable, and empowering. Our mission is to create high-quality cosmetics that enhance your natural beauty while caring for our planet.

Our Story

Founded in 2015 in Bucharest, RioCosmetics began as a small passion project by two cosmetic chemists who wanted to create cleaner, more effective beauty products.

What started as a modest line of three skincare products has grown into a beloved brand with over 100 products across skincare, makeup, and haircare categories, available throughout Romania and internationally.

Today, we remain committed to our founding principles: innovative formulas, clean ingredients, and cruelty-free practices.

Our Core Values

Sustainability

We're committed to eco-friendly packaging, responsibly sourced ingredients, and reducing our carbon footprint at every step.

Innovation

Our in-house lab continuously develops cutting-edge formulas that deliver visible results without compromise.

Cruelty-Free

All our products are certified cruelty-free and vegan. We never test on animals.

Quality

We use only premium ingredients and subject every product to rigorous testing before it reaches you.

Meet Our Founders

Alexandra Popescu

Co-Founder & CEO

With a PhD in Cosmetic Science, Alexandra leads our product development team to create innovative formulas.

Mihai Ionescu

Co-Founder & COO

Mihai's business acumen and passion for sustainable practices drive our operational excellence.

Our Commitment to Sustainability

At RioCosmetics, we believe beauty shouldn't cost the earth. That's why we've implemented numerous initiatives to reduce our environmental impact:

100% recyclable packaging by 2024
Carbon-neutral shipping options
Sustainably sourced ingredients
Waterless product formulations
Refillable product options

Learn More About Our Initiatives

Ready to Experience RioCosmetics?

Discover our collection of premium beauty products crafted with care and innovation.

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